How does this work?
The New York Rock Exchange is a brand new service that allows fans to buy shares of their favorite songs. We’ve partnered with Leslie Craig to offer a limited number of shares for the song “Rockstar”
What is a share?
When you buy a “Rockstar” share, you get a couple things:
- An original, limited edition Rock Certificate to hang on your wall and officially certify your superior taste in music.
- A limited edition reproduction of Leslie Craig’s album artwork for WILD CARD. This hand numbered artwork is one of only 250 created, and is only available to shareholders on the New York Rock Exchange.
- A small royalty from Leslie Craig, which is paid to you through the New York Rock Exchange. For “Rockstar”, that royalty is $0.083/month for one year, which adds up to $1.
Shares are limited—only 250 have been authorized, and once they’re gone. Just to be clear, New York Rock Exchange shares are NOT Stock Certificates, or any other sort of security. They are much cooler.
Does Leslie Craig endorse this?
Absolutely! For Leslie this is a great way to identify and “give back” to her best fans. Buying a Leslie Craig share is a great way to support Leslie Craig, stay connected to her music, and come along for the ride as she works to achieve her dreams.
Can I sell my share?
Absolutely. It’s your share, and you are free to sell it, gift it, pass it on to your grandchildren, or cut it up and use the letters in a ransom note. If you want to transfer ownership, just make sure that you go to the New York Rock Exchange website to officially change registration so the new owner gets the royalties and any other goodies that come with it.
Can I make money buying and selling shares?
Maybe. New York Rock Exchange shares are limited edition collectibles, kind of like memorabilia or trading cards (only WAY cooler—when is the last time your album cover collection paid any royalties?) You can POTENTIALLY make money buying and selling New York Rock Exchange shares the same way you can potentially make money buying and selling baseball cards. Of course with any investment, you may also lose money on the deal.
At the end of the day, the New York Rock Exchange is not about making money. It’s about owning something special from an artist that you care deeply about. In the case of “Rockstar”, it’s about having a connection to Leslie Craig as she emerges as one of Country’s newest stars. Most of all, it’s about being able to tell people “That’s My Song!” whenever you hear it play.
Is this a good investment for my retirement savings?
Ummmm, no. Truth be told, if your investment strategy is lead by your music tastes, it’s time to look for a new investment advisor! But, if you are looking to have fun and own a totally unique piece of music history, you are in the right place.
As a shareholder, do I own or get any rights to the song?
Sorry, but no. However, you do get a slew of cool benefits as a shareholder.
Who buys Rock Certificates?
Fans. Friends of fans. Parents of fans. Fans celebrating anniversaries. Boyfriends of fans who may-or-may-not have left the toilet seat up one too many times recently. The point is, Rock Certificates not only make a great investment but a great gift as well.
How does the Royalty work?
The New York Rock Exchange bought future “Rockstar” royalties from Leslie Craig. With her endorsement, we then slice those royalties up into thin little bits and attach them to your share. In a year, you’ll get a small royalty payment from the New York Rock Exchange on behalf of Leslie Craig. It’s not a lot of money, but that’s not the point. How many people do you know that get royalties from rockstars?
How much are the royalties worth?
For “Rockstar”, the royalty payout is $1. For those of you who are bad at math, that’s about $0.002 a day for a year. Don’t spend it all in one place.
Note that the royalty is fixed—it does not go up or down based on the success of the song.
Why doesn’t the royalty change?
Good question. There are a couple reasons, ranging from securities law to the structure of the music industry. We wanted to give fans a "taste" of the music business without the need for them to navigate pages and pages of technical accounting details and legal agreements. Song royalties are an inherently complex subject, and we needed to simplify it to make sure shareholders understood exactly what they were getting.
Keep in mind that even though the royalty value is fixed, the value of a share goes up or down based on supply and demand.
How do I collect my royalties?
It doesn’t make sense to send you a check for $0.083 every month because that just kills trees and wastes everybody’s time. Instead, we’re going to collect the royalties on your behalf, and send you one check at the end. And when that custom check arrives, heck, you might even want to frame that too.
Also, once the royalty is ready to pay out, you will have the choice of the one-time royalty payment (aka, the check) or you can donate your royalties to the Dave Thomas Foundation for Adoption, which is a charity that helps foster children find adoptive families.
Why would I donate my royalties to the Dave Thomas Foundation for Adoption?
Leslie Craig chose the Dave Thomas Foundation for Adoption as her cause of choice for the New York Rock Exchange. After all bunch of small royalties can add up to a large amount when people pool them together, and Dave Thomas Foundation does an amazing job putting that money to good work.
See for yourself: www.davethomasfoundation.org
What is the limited edition album art?
When Leslie Craig went to choose the cover art for WILD CARD, she wanted something different than a traditional country “head shot”. So she created her own album art—a 48” by 48” collage made up from elements she’s collected over the years that have significance to her and her music.
As a shareholder reward, the New York Rock Exchange has produced 250 hand numbered 12” x 12” reproductions of this work that are given exclusively to shareholders on the New York Rock exchange.
What is a “Rock Certificate”?
A Rock Certificate is kind of like a cross between a Stock Certificate, a Gold Record, and an Album Cover. It certifies the ownership of your share the same way a stock certificate does. Most people frame it (fits into any standard 12” frame) and hang it on their wall to show off just like a Gold Record. And it’s meant to be admired and fawned over the same way an album cover was back in the vinyl days when “owning a song” actually meant something.
What happens after I buy a share?
Your rock certificate should arrive in the next 3-5 business days. Once your certificate arrives, please follow the instructions that are included in the package to register your share. Shares must be registered within 90 days of purchase in order to claim royalties and other shareholder rewards
What is the serial number on the share for?
The serial number on the share identifies exactly what share you own. Shares are limited, and your serial number tells you exactly which share you’ve got.
Why do I have to register my share?
After you purchase your share, you will go back online to register it. This step connects the actual share with your account so that we know where to send your royalty check, and how to reach you for other shareholder rewards.
How many shares are available?
There are only 250 shares authorized for “Rockstar”. Once we sell out, we don’t make any more. So don’t wait, or you’ll miss your chance.
Why does the price change?
Since there are a limited number of shares, the price can change based on supply and demand. We start the price low, but as they sell, and the supply goes down, the price gets higher. You’ll want to get in early to get the best deal.